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GFX100

GFX100

XT30

The Little Giant

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X-T3

New Standard in Mirrorless

XT100

#Enjoyshooting

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X-H1

Shooting Moments, Making Stories

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X-T2

Creative Perfection

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X-T20

Quality on Every Shot

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X-Pro2

For the Unseen Photography

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GFX 50S

Open Your Eyes

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GFX100
XT30
X-T3
XT100
X-H1
X-T2
X-T20
X-Pro2
GFX 50S
FEATURED PRODUCTS

Checkout our products!

X-A7
XF80mm F2.8 R LM OIS WR Macro
GF50mm F3.5 R LM WR
XF16-80mm F4 R OIS WR
GFX100
X-T30
XP140
XF16mm F2.8 R WR
GFX 50R
X-A20
X-T3
XF10
XT100
X-A5
X-T20
X-T2
X-PRO2
GFX 50S
X-A7

Weighing just 320g*, stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company's proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face / Eye detection AF with ease. The camera also records smooth 4K/30fps video and high-speed video, catering to the ever-growing need for high-quality video for use in Vlog** and other media.

The camera has a large 3.5-inch LCD monitor with the maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel. Furthermore, this is the first X Series model that features a “vari-angle” monitor that users can adjust to any angles. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality. The X-A7 is a perfect choice for those who want to upgrade their photography from smartphone pictures, offering a broad range of applications from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations.

XF80mm F2.8 R LM OIS WR Macro

FUJINON XF80mmF2.8 R LM OIS WR Macro Lens features a focal length equivalent to 122mm (on a 35mm format), a maximum aperture of F2.8, and 1.0x magnification factor, a first in the X Series interchangeable lens range. By achieving high resolving power at the focus point and beautiful bokeh, this lens is optimal for shooting flowers and nature photos. Combine this lens with Fujifilm’s unique Film Simulation such as Velvia, for truly stunning close up images.

This lens supports hand-held shooting thanks to Optical Image Stabilizer system suppressing shift shake*. The lens also provides a fast and silent Auto Focus system by adopting linear motors. The exterior design is luxurious yet robust, so you can get premium feel. The aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant and can operate in temperatures as low as -10°C, so it is suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of the lens.

GF50mm F3.5 R LM WR

The GF50mmF3.5 R LM WR is the smallest and the lightest (335g) GF lens with a maximum aperture of 3.5 and focal length of 50mm (equivalent to 40mm in the 35mm film format). When attached to the GFX 50R, the combination weighs just 1,110g, making it the lightest GFX kit yet, and the perfect choice for street and travel photography.

XF16-80mm F4 R OIS WR

FUJINON XF16-80mmF4 R OIS WR has a maximum aperture value of F4 throughout the focal length of 16-80mm (equivalent to 24-122mm in the 35mm film format). This lens has a minimum shooting distance of 35cm over the entire zoom range, which gives a maximum shooting magnification of 0.25x. The compact and lightweight lens weighs only 440g which is approximately 40% lighter than an equivalent lens for a 35mm format system. When attached to an X-T3 the kit weighs only 979g and 823g when combined with X-T30, making it the ultimate travel combination. This new standard zoom lens features 6.0-stop OIS, meaning you can comfortably shoot in a wide variety of situations from a night scene or indoors without worrying about camera shake.

GFX100

The GFX100 uses a large format CMOS sensor with over 100 million pixels which makes this the highest class resolution mirrorless digital camera ever produced. The GFX100, is the coming together of FUJIFILM's unique blend of imaging and optical technologies and heralds the future of photography for the years to come.

 

SRP P599,990

X-T30

The new FUJIFILM X-T30, offers similar performance to the FUJIFILM X-T3, in a smaller and lighter body. It has the same phase-detection AF system with almost 100% frame coverage, blackout-free high-speed continuous shooting of up to 30fps, monochrome adjustment function, Color Chrome effect and Sports Viewfinder mode while also offering functions that cater to the less professional photographer, such as the Advanced SR Auto function as well. 

The "Little Giant - X-T30" offers premium image quality at a more accessible price than ever before.

 

Body only  P52,990

with XF18-55mm kit  P 75,990

Color Option: Silver, Black, Charcoal Silver

XP140

Capture Your Adventure Whenever, Wherever

Integrates four rugged protection features: waterproof to 82ft/25m, freezeproof to 14°F/-10°C, shockproof to withstand drops from 5.9ft/1.8m, and dustproof to keep out sand and other foreign particles. The camera is suitable for a variety of outdoor scenes. The widest setting of 28mm on the high-performance, versatile Fujinon 5x optical zoom lens is perfectly suited to close up action shots and beautiful natural scenes. Clear portraits are easy using the 5x optical zoom and you can get even closer using the 10x Intelligent Digital Zoom.

Thanks to the 16.4 megapixel BSI-CMOS sensor, even dark scenes can be captured in bright clarity. The camera features 15 frames per second high-speed continuous shooting.

 

SRP P 12,990

Color Option: Blue, Dark Silver, Lime, White, Yellow

XF16mm F2.8 R WR

The “FUJINON XF16mmF2.8 R WR” features a focal length equivalent to 24mm (in the 35mm format) and has a maximum aperture of F2.8. It helps to deliver the best results from Fujifilm’s unique X-Trans™* CMOS sensors. Small and lightweight, the lens offers very high resolution performance due to the optical design. The XF16mmF2.8 R WR lens adopts an inner focusing system** driven by a stepping motor*** for faster and quieter auto-focusing. Metal parts are used extensively on the exterior providing a premium yet robust feel, while the aperture and focusing rings have been designed to be comfortable and easy to use. The lens is also weather and dust resistant, and operates in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions. The

XF16mmF2.8 R WR will expand the lineup of compact, lightweight and stylish lenses, which currently includes the FUJINON XF23mmF2 R WR, XF35mmF2 R WR, and XF50mmF2 R WR, further broadening the appeal of FUJIFILM mirrorless digital cameras.

 

Color options: Black and Silver

GFX 50R

FUJIFILM GFX 50R offers various dedicated accessories to construct a system that can respond to the detailed requests of professionals, users can select the solution that is easiest to use according to their shooting scene and method.

 

The FUJIFILM GFX 50R's magnesium alloy camera body is dust- and water-resistant while also being able to withstand low temperatures. Despite carrying a large image sensor, the camera is compact, lightweight and extremely durable. The GFX 50R rangefinder style design, weighing just 775g, makes it astonishingly compact and lightweight despite being a medium format digital camera, especially when fitted with a compact lens. Weather seals on the inside of the camera body means it is made to withstand dust and moisture and low temperatures. That makes it a perfect choice for a wide range of tough shooting conditions, as well as in-studio.

 

 

SRP  P259,990

X-A20

The compact and lightweight X-A20 is stylishly designed.

The fold-down display design ensures 100% visibility when flipping up 180 degrees. The camera handle is designed for self-portraits. When taking a self-portrait, you can reduce the camera shake by pressing the command dial by the index finger to focus and release the shutter. When the 180° flip-up display is rotated up, the camera automatically turns on the human eye to detect autofocus, which automatically adjusts the focus to the eye position of the subject. The X-A20 also features a portrait-like skin pattern that reproduces natural and beautiful skin tones.

 

with XC15-45mm kit  P16,990 

X-T3

The FUJIFILM X-T3 features a newly-developed back-illuminated “X-Trans* CMOS 4” sensor, the fourth generation to feature in the X Series. Boasting a resolution of 26.1MP, the sensor uses a unique color filter array, synonymous to X-Trans CMOS sensors, to control moiré and false color without the use of an optical low-pass filter. Its back-illuminated structure enhances image quality while maintaining a high S/N ratio. Furthermore, ISO160, previously available only as extended ISO, is now part of the normal ISO range, allowing you to achieve incredibly clean, noise free images.

 

Black Body Only  P86,990

with XF18-55mm kit  P109,990

 

Color Option: Black, Silver

XF10

The FUJIFILM XF10 is the first X Series camera to feature a number of new functions. It has an updated way to automatically transfer images to a smartphone and the "SNAPSHOT", which presets the focus and aperture to 2m/F8 or 5m/F5.6. Despite its pocketable size and minimal weight of only 280g, thanks to the high quality components and new functionality, the FUJIFILM XF10 is the perfect companion for smartphone users and photo enthusiasts alike.

 

SRP  P28,990

Color Option: Black, Champagne Gold

XT100

Show Me Your World
For some people, a day is just like any other day. For you, every day is unique. Only you can capture your story as you see it. Every moment is a memory waiting to be captured. The FUJIFILM X-T100 is your companion in everyday life, letting you document your day through photography

 

with XC15-45mm kit   P34,990

 

Color Option: Black, Dark Silver, Champagne Gold 

X-A5

Introducing the compact mirrorless camera that delivers FUJIFILM’s distinctive color reproduction, advanced mobility and extended shooting capability of 450 frames per charge

The FUJIFILM X-A5 features the 24.2MP APS-C sensor equipped with a phase detection autofocus system, and a newly-developed image processing engine that boasts processing speed 1.5 times faster than previous models. The camera makes maximum use of the company’s color reproduction technology, perfected from over 80 years of industry experience, while also taking basic camera performance such as autofocus and auto exposure to another level.

 

with XC15-45mm kit   P29,990

Color Option: Silver, Pink, Brown, Dark Silver

X-T20

The compact and lightweight FUJIFILM X-T20 is complete with APS-C sized 24.3MP X-TransTMCMOS III*1 sensor and X-Processor Pro image processing engine.  The updated sensor and processor, along with a reworked AF algorithm, boost the camera's startup time and AF performance, dramatically improving its ability to track moving subjects, while the tilting touchscreen LCD monitor enables users to shoot from a variety of angles with ease.

The X-T20 also has enhanced video functionality and is capable of capturing 4K movies with Fujifilm's popular Film Simulation modes. Staying true to the X Series functional design ethos, the X-T20 also combines an SLR-style viewfinder and dial-based operation.

 

Body Only   P40,990

with XC16-50mm kit   P46,990

with XC15-45mm kit    P46,990

with XF18-55mm kit    P57,990

Color Option: Silver, Black

X-T2

The ultimate mirrorless digital camera delivering creative perfection with advanced autofocus functions and 4K high definition video.

In its compact, lightweight and robust body, the FUJIFILM X-T2 delivers everything you need. A large, high definition EVF, easy to use dials, high-speed AF, compatibility with an extensive range of high-performance interchangeable lenses, Film Simulation modes that inherit the legacy of Fujifilm colors, unparalleled image quality and outstanding 4K movie recording, made possible by the latest sensor and processing engine, It is the X series perfected.

 

Body Only   P69,990

Graphite Silver Body only   P85,990

with XF18-55mm kit    P89,990

Color Option: Black, Graphite Silver

X-PRO2

Taking performance to new heights, the FUJIFILM X-Pro2 offers the world’s only Hybrid Multi Viewfinder and features a brand new 24MP X-Trans III sensor.

The FUJIFILM X-Pro2 boasts a Hybrid Viewfinder capable of instantly switching between optical and electronic finders, plus an updated image sensor and processor, which dramatically improve image quality. By combining these features with the ultra-high image quality of FUJINON X-Mount lenses and the color reproduction technology accumulated through more than 80 years as a photographic film manufacturer, the FUJIFILM X-Pro2 delivers the best ever results from an X-series camera.

 

Body Only   P90,990

Graphite Edition with XF23mm F2    P128,990

Color Option: Black, Graphite Edition

GFX 50S

The FUJIFILM GFX 50S delivers the world's best image quality. It combines outstanding resolution of 51.4 megapixels with exceptional tones, advanced color reproduction and high-performance lenses. This level of image quality is purely motivational. The world around you changes the moment you hold this camera in your hand. Appreciate all that can be achieved with Fujifilm's new medium format mirrorless camera system, GFX.

Fujifilm has always prioritized image quality in its medium format film cameras. Now, after establishing a solid market position in digital imaging, the company is returning to the world of medium format with the launch of the GFX 50S. By using in-depth knowledge of larger format cameras and applying the same philosophy that has run throughout the development of Fujifilm's digital photographic equipment, this camera achieves new standards in photographic quality. The GFX 50S begins a new chapter in camera history.

 

 

SRP   P366,990

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